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The Liquid Insights Tour


Keep up with Southern Glazer’s as we embark on a coast-to-coast six-city educational initiative to explore and identify the latest trends in mixology and wine.

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The Liquid Insights Tour

Join the Southern Glazer’s Liquid Insights Tour as we hit the road to explore the latest trends in mixology and wine across the on-premise beverage experience. The Tour, led by Brian Masilionis, Director of On-Premise National Accounts Commercial Strategy, travels to six cities in the U.S. and visits a wide variety of bars, hotels, restaurants, and other on-premise locations that serve liquid libations to customers. Insights gathered from stops in Houston, Texas, Kansas City, New York, Las Vegas, Chicago, and Los Angeles will be compiled and reviewed for trend synergies across the U.S., with key findings to be announced in the third quarter of 2022.