Same superior wine, new fresh look...and she’s gorgeous!
Seven Daughters Moscato has officially been reborn this season and she’s dressed to impress! Terlato Wine Group and Taraji P. Hensen have teamed up to modernize the design of the beloved #1 ordered Moscato brand BTG and BTB on-premises.
Seven Daughters’ collaboration with Henson will bring new energy to the category, showing its diversity and depth with a refreshed and elevated brand platform and packaging that will appeal to a broad audience of wine novices and aficionados alike. Influenced by a recent trip to Italy where she enjoyed a variety of wines, Henson sought out a team to create her own wine with, and thus approached Terlato Wine Group whose reputation of excellence in winemaking is unparalleled in the industry. Together, Henson and Seven Daughters will celebrate life’s moments and connect with communities across the nation.
The first step in reimagining Seven Daughters in collaboration with Award-nominated actor, #1 New York Times Best Selling author, and entrepreneur, Taraji P. Henson included a 360° brand refresh, featuring an elegant new bottle design, an elevated logo, and playful "Easter eggs" inspired by Henson’s favorite things, woven into the packaging.
The crown jewel of the new aesthetic is the dynamic, hand-illustrated watercolor 'seven,' encircled by a symbolic, connective ring. The flowing elegance of the seven reflects the award-winning gowns Henson has worn on countless red carpets, while the circle represents her community—the supportive 'circle' that has helped her rise to such great heights. The vibrant new color palette features a swirl of green, blue, purple, orange, and red, enhanced by subtle hints of gold—Henson’s favorite color.
Fans are delighting in discovering personal touches, including bespoke illustrations of her beloved french bulldog Buddha, a comb representing her passion for hair care, and even a nod to her favorite Prince song, "Raspberry Beret."
Every element of the brand is purposeful, bespoke, and a reflection of the future of Wine – inclusive and inviting. If you haven’t had a chance to try it yet, please reach out to your SGWS representative and see the magic for yourself. The inherent elegance has already graced the audiences of the Sherri Sheppherd and Today shows, donned People magazine, and piqued curiosities at Ebony and Essence magazines.
Cheers to the auspicious future of Seven Daughters, a Moscato that invites everyone into the whimsical world of fine wine!
Wine Details
- Vintage: 2023
- Appellation: Moscato Veneto IGT
- Grape Varietal: 100% Moscato
- Alcohol (ABV): 7.5%
- Tasting notes
- Color: Crisp pale golden
- Aroma: A refreshingly sweet aroma of florals, stone fruit and citrus
- Taste: Well-balanced with bright flavors of fresh white peaches, orange zest, lemon meringue and almond
