A Summer of BACARDÍ Flavors
Introducing Bacardí Lime! Summer is here, the beach calls, friends gather poolside, sunset happy hours turn into night-long parties. What better way to come together than with the refreshing flavor of Bacardí Lime? Flavored spirits drinkers skew younger than unflavored drinkers, which makes for the optimal lever to drive recruitment into the category. Lime is one of the fastest growing spirit flavors and one of the top flavors for beverage products.The summer of Bacardí flavors is in full swing, starting with the refreshing twist of the all-new Bacardí Lime. With an intense lime flavor that radiates on the taste buds with aromas of lime zest and glistening citrus notes, Bacardí Lime pairs well with any summer cocktail. For a simple but effectively refreshing mixer, Bacardí Lime and cranberry is easily mixed and quickly served. For a twist on a classic cocktail, add Bacardí Lime to a mojito or daiquiri to change things up.
