How to Help Your Customers
Choose the Best Wines for Thanksgiving
With Thanksgiving swiftly approaching, your customers will be seeking out wines to pair with a turkey, or maybe a roast, and the traditional side dishes. Helping them understand the basic food and wine synergies will boost sales during the season.
Your customers need to know that while turkey, and most meats, are generally wine-friendly; adding in the toppings can complicate the overall picture. For instance, the acidic notes of cranberries can make a big Napa Cabernets taste bitter. For the most part, you will want to recommend that they go with soft and elegant reds, such as Pinot Noirs from all over the world or Beaujolais Crus.
