Spring is right around the corner! And with the impending promise of warmer weather, longer days, and fresh growth, now is a great time to spruce up your bar space and menu to coincide with the changing season. 

If there’s any holiday where drinking can be considered the main event, St. Patrick’s Day is it. But just because your customers are looking to celebrate with a drink doesn’t mean you have to fall back on green beer. This is your opportunity to show customers what you can do by making their cocktails with Irish whiskey.

New distilleries are opening all the time these days in Ireland, so in order to keep up, established brands are constantly playing around with new spins on barrel finishes and different mash bills. Learn more about this rigid spirit.