Welcome to the Willamette Valley, where the quality of sparkling wine is high and aspirations are even higher. This renaissance, however, didn’t happen overnight.
Today, more people are making sparkling wine in the Willamette Valley than ever, undeterred by hard work and pain.
A Hub for Production
Many of the Willamette Valley’s newest producers got by with a little help from a friend named Andrew.
Andrew Davis is the founder of Radiant Sparkling Company in McMinnville, Oregon’s first company dedicated to providing winemakers with the specialized equipment and services needed to make traditional method sparkling wine. Davis accelerated the Willamette Valley’s sparkling surge by giving many eager winemakers access to the expensive equipment they couldn’t afford.
Davis estimated Oregon’s annual sparkling wine case production was approximately 31,000 cases. But there’s been an impressive swell of production in recent years. Data collected for the Oregon Wine Board by the University of Oregon’s Institute for Policy Research and Engagement reported that sparkling wine made up 3 to 5% of all case sales in 2022. That places Oregon sparkling wine sales between 171,000 and 285,000 cases that year, with the vast majority made in the Willamette Valley.
Those numbers, however, include bubble-filled wines made using various methods, from traditional to pétillant naturel.
To get a sense for the traditional method’s role in that growth, Davis says he had five clients when Radiant opened in 2013. Today, Radiant has 40 start-to-finish clients and produces approximately 45,000 cases annually.
Prime Conditions
The key to the Willamette Valley’s sparkling success is growing high-quality grapes in the proper climate. As one vintner puts it, “Where else in the world can you find so many world-class Pinot Noir and Chardonnay sites that are available to make sparkling? Most other wine regions are either too hot or too expensive—or both.”
It helps to have volcanic and marine sedimentary soils that is credited for producing a wide range of flavor profiles. The geography provides stunning hillside sites with just the right balance of sun exposure and marine influence. The cool nights help the fruit retain its zingy acidity without sacrificing ripeness.
The owners of one Willamette Valley vineyard are particularly excited about making sparkling wines with fruit grown at the tippy top of those hillsides. Lois Cho credits the vineyards, at 1,000 feet above sea level, with giving them slower ripening fruit and higher acidity.
But it’s more than just growing the right grapes in the right place, according to Davis—it’s also about intention. “Growers here understand delicacy and nuance, finesse and elegance because that’s what the Pinot Noirs and Chardonnays they make are like,” Davis says. “Those are also the main stylistic requirements for making high-quality sparkling wines.”
Sparklers for the Next Generation
The Willamette Valley’s take on sparkling wines appeals to a younger generation of wine drinkers.
Tasting room guests tend to be millennials, and they are responding enthusiastically to sparkling wines, whites, rosés and even chillable reds. Three Willamette Valley producers have teamed up to make a traditional method sparkling wine currently in tirage. They shared that it "signals a shift in what our generation wants to drink.”
There would be no repeat sales without quality wines. Otherwise, we wouldn't have witnessed such a massive increase in case sales over the past decade. "The quality is there,” says Davis. “It's very comparable to excellent grower Champagne and priced accordingly.”
Davis also thinks the quality of traditional method wines in the Willamette Valley will improve as winemakers gain experience. He even suggested that one day, the Willamette Valley will be the analog to Champagne, as its Pinot Noir is to Burgundy and Napa Valley Cabernet Sauvignon is to Bordeaux.
It's no wonder corks are popping around the Willamette Valley faster than popcorn in Iowa.
