For most, the sound of a bottle popping means a celebration has begun. Throughout history, sparkling wine has been synonymous with celebrations. From European courts to modern-day festivities, the popping of a bottle marks special occasions. Discover how Champagne and other sparkling wines can inspire seasonal sales.
Break Out the Bubbly
The winter months bring many reasons for sparkling celebrations. From holidays to New Year’s Eve to Valentine’s Day and winter weddings, there are abundant opportunities to pop a bottle of bubbly. Sparkling wine can also be used in festive cocktails that can be added to winter cocktail menus, such as the French 75, a Kir Royale, or a winter flavor-filled cranberry ginger mimosa, making it a great addition to winter cocktail menus. To boost sales, liquor stores can provide customers with cocktail recipe cards and strategically display sparkling wine at the point of purchase to encourage impulse buying during the holiday season.
Create Gift Sets that Sparkle
Sparkling wine is a popular gift for milestones like anniversaries, promotions, and engagements. To cater to customers looking for presents, consider creating gift sets by arranging mini bottles of various wines in a gift basket or offering combinations of bottles and flutes as a set.
Use Storytelling to Inspire
From vintner to vineyard to varietal, every wine has a story that can inspire customers to make purchases. Educating staff about the brands in stock and encouraging them to share interesting details, personal anecdotes, and product-specific knowledge can make the sales process more engaging.
Give Your Displays a Passport Stamp
Sparkling wine is a worldwide phenomenon with roots from the Champagne region to Penedés, Spain to California and beyond. Showcase its international reach with an eye-catching map display using pins to feature the different counties your sparkling wine collection represents. This creative idea can translate for restaurants and bars in the form of a map-style tasting menu, or even a “try them all” sparkling wine passport with stamps.
Whether for restaurants, stores, or bars, stocking up on sparkling wines can add a touch of luxury and sparkle to customers' special occasions, no matter the season.
