The weather is heating up and so are the grills. Now’s the perfect time to amplify you summer promotions for beer, wine and spirits. Here’s how to make the most of the sunny season with five can’t-miss tactics.
1. Promotional Giveaways
These are an easy and effective way to keep your business top of mind. Think practical and fun: branded bottle openers, koozies, BBQ aprons, and reusable cups. These items are not only useful but also keep your store in the spotlight.
To turn up the fun, run a social media contest where participants share their best barbecue moments or favorite summer drink recipes. Winners receive a branded barbecue kit, engaging your audience and inviting UGC for future marketing efforts.
2. Wine and Spirits Gift Sets
Gift sets tailored for barbecue season can drive sales by offering convenience and appeal. Bundle popular wines and spirits with essential barbecue items. For example, a set might include a bottle of rosé, a collection of barbecue spices, and a recipe booklet with drink pairings for grilled dishes. Market these sets as the perfect gifts for hosts or as all-in-one solutions for barbecue enthusiasts.
3. Host an Event
Hosting a barbecue-themed event can create buzz and bring in customers. Partner with local restaurants, food trucks, or barbecue experts to offer an unforgettable experience that pairs delicious grilled food with your beverages. Organize tastings of various wines, beers, and spirits that complement different barbecue dishes, and provide educational sessions on pairing techniques. Promote it all through local media, social media channels, and in-store flyers. A memorable event can boost sales and encourage long-term loyalty.
4. Social Media Campaigns
Social media is a powerful tool for engaging your audience. Get them amped up for barbecue season by sharing recipes, asking for recommendations, and featuring UGC. Encourage followers to share their barbecue and beverage pairings using a branded hashtag.
You can also use platforms like Instagram and Facebook to run targeted ads showcasing your seasonal promotions and events. Partner with local influencers or chefs who can promote your products to their followers. Or, simply post limited-time offers, contests, and giveaways on your social media channels.
5. In-Store Displays
Eye-catching in-store displays can significantly influence your customers. Create themed displays of your beverages alongside grills, sauces, and marinades. Use bright colors, summer imagery, and clear signage to draw attention. Make sure to position these displays in high-traffic areas like entrances, checkout lines, and near complementary products like grilling accessories. Offering samples in-store can entice customers to try before they buy, increasing the likelihood of a purchase. And ensure your staff is knowledgeable about the products and promotions, as their recommendations can make all the difference.
These five tactics engage customers in unique ways, enhancing your store’s visibility, customer intrigue, and ultimately, sales. By preparing for this busy time of year, you can make sure the barbecue season is also one of the most profitable.
