As the season shifts, so do tastes. Spring welcomes a refreshing renewal at the bar, and some brand-new industry trends you need to know about: Premium RTDs, warm-weather wines, practical premiumization, and Instagram-worthy cocktails.
RTDs: The Evolution of Convenience
Today’s RTDs are nothing like the overly sweet drinks of the past. Crafted with high-quality spirits and premium ingredients, they now rival traditional cocktails. With buyers prioritizing portability, the RTD market is set for 12% annual growth through 2027 (IWSR). This spring, citrusy, spritz-inspired options lead the charge—ideal for patio and poolside sipping.
Chilled Reds: A Fresh Twist
While whites and rosés dominate spring, a new contender is emerging: chilled reds. Light-bodied, fruit-forward wines like Gamay and Lambrusco offer the coolness of whites with the depth of reds. With adventurous millennials and Gen Z drinkers fueling this trend, these versatile wines are a must-stock for warm-weather occasions.
The Art of Practical Premiumization
Consumers crave premium experiences, but economic realities are reshaping indulgence. While the ultra-premium tequila segment have experienced a decline in sales, the mid-tier segments, priced between $22.50 and $44.99, have seen growth (WSJ). Guests seek quality without excess, making craft and small-batch spirits key. With Cinco de Mayo approaching, focus on accessible yet elevated selections.
Cocktails Worth a Thousand Likes
In today’s social media-driven world, 47% of younger patrons choose drinks based on their "Instagrammability" (Technomic). Expect bold presentations—mezcal negronis under smoke domes, botanical-infused spirits, and eye-catching garnishes. These aren’t just decorative; they drive engagement and sales.
Spring Into Sales
Success this season comes from balancing trends with timeless appeal. Stock chilled reds for novelty seekers, RTDs for convenience lovers, and premium spirits for sophisticated sippers. Lean into visual storytelling to captivate digital-savvy patrons—your blueprint for a profitable spring.
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