Flavored spirits are no longer just a novelty—they're leading the charge, outperforming their unflavored counterparts and reshaping cocktail menus nationwide.
With the home-bartender trend on the rise, consumers are looking to create flavor-forward drinks without the steep learning curve.
What’s Driving the Craze?
- Flavor-curious consumers seeking something new without needing to be mixology experts.
- Ready-to-mix convenience, especially for casual at-home entertainers.
- Seasonal relevance, with tropical, citrus, and berry flavors aligning perfectly with summer vibes.
Flavored Wine Finds Its Moment
Flavored wine is shedding its old-school image and stepping into the spotlight with fruit-forward blends that scream summer. Think peach, berry, and citrus twists that are light, juicy, and perfect for sipping poolside. Whether canned or corked, these playful pours offer an easy way to mix things up without mixing a thing.
The Bottles that are Making Waves
Citrus-flavored vodka, pineapple-flavored rum, jalapeño tequila, and spirit-forward RTDs are poised to be a big hit this season, particularly around summer holidays like Mother’s Day, Memorial Day, and July 4th.
How You Can Capitalize
Appealing directly to the home bartender means easy-to-grab cocktail stations with flavored spirits, mixers, and fresh garnish ideas. Use signage to call out “shortcut ingredients” and you’ll likely grab the attention of anyone who wants to make crowd-pleasing drinks, without the time-consuming effort.
Our Flavorful Finish
Flavored spirits are more than a trend—they’re a retail opportunity. With their wide appeal, seasonal flavors, and easy mixability, they offer strong potential for summer sales.
