Ever wonder about the skyrocketing popularity of rosé? It’s gone from a novelty beverage to an industry sweetheart, wooing wine enthusiasts everywhere. Let’s take a sip through time and discover the origins of a beverage that’s making bottles blush and cash registers sing.
Rosé’s Roots Run Deep
Winemaking can be traced back to ancient Persia and Greece. And rosé just might be the oldest type of wine. Historians believe early wines were naturally pink due to the juice’s contact with the grape skins during fermentation. However, intentional rosé production only began around 600 B.C. after grapes and winemaking were introduced to the Provence region of France.
Over the centuries, rosé gained a modest following, but its popularity truly blossomed in the late 20th century.
An Accidental Rosé Revival
Rosé production took off in the U.S. during the 1970s. A California winery was in the middle of Zinfandel (a red wine) production when something went wrong, causing the fermentation process to be cut short. The result was a sweet, light-pink beverage that the winemaker decided to salvage and rebrand as white Zinfandel. Customers loved it.
As the popularity of white Zinfandel grew, winemakers began to explore rosé-making in earnest, crafting wines that matched the diversity and complexity of traditional whites and reds. Fast forward to today, and social media influencers and celebrity-owned brands are creating a tsunami of rosé enthusiasts. According to DataM Intelligence, rosé’s market share surged to $3.1 billion in 2022 and is expected to surpass $4.6 billion by 2030.
The World of Wine through Rosé Colored Glasses
Wine trends come and go, but quality and versatility are always in demand. Rosé’s staying power flows from its refreshing and approachable nature. Not as heavy as red wine nor as crisp as white, it strikes the perfect balance. From sweet to dry and crisp to mellow, there’s a rosé for every preference. And rosé innovations are serving up a world of possibilities.
Frozen treats are perfect for summertime fun, and frosé is no exception with its cool, crisp sweetness. Need to serve up a touch of elegance that’s perfect for formal functions and casual gatherings alike? Rosé prosecco combines the fruity notes and festive color of rosé with the bubbly sparkle of prosecco, for an exquisite addition to any occasion.
A Little Color Goes a Long Way
From the glow of summer sunsets to glasses raised in spirited toast, some things are better in color. Explore the nuanced world of rosé and add a splash of pink to your beverage lineup.
