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Tequila, the iconic spirit of Mexico, is renowned for its bold flavors and rich heritage. But did you know that where tequila is made can greatly impact its character? Within Jalisco, the heart of tequila production, the Highlands and Lowlands are two distinct regions shaping the soul of this beloved spirit.

 

The Highlands: Bright, Fruity, and Elegant

The Highlands, also known as Los Altos, are a mountainous region with high elevations, rich red clay soils, and cooler climates. Tequilas from the Highlands are celebrated for their bright, fruity flavors, often with notes of green apple, citrus, and floral hints. The agave plants grown here tend to be larger and sweeter, contributing to the tequilas' lighter, more elegant style.

 

The Highlands are home to renowned tequila-producing towns like Arandas and Jesús María. Tequilas from this region are often considered ideal for sipping, showcasing the full expression of the blue agave.

 


 

The Lowlands: Earthy, Smoky, and Robust  

The Lowlands, also known as El Valle, are the low-lying valleys of Jalisco, often with warmer climates and richer, darker soils. Tequilas from the Lowlands are known for their earthier, smokier flavors, sometimes with notes of spice, leather, and a robust character. The agave plants grown here tend to be smaller and more potent, contributing to the tequilas' bolder, more full-bodied style.

The Lowlands are home to the city of Tequila itself, the namesake of this iconic spirit. Tequilas from this region are often considered ideal for mixing, adding depth and complexity to cocktails.

 

Beyond the Highlands and Lowlands

While the Highlands and Lowlands are the most famous tequila-producing regions, other areas like Nayarit and Tamaulipas are also crafting tequilas with distinct flavor profiles. These emerging regions offer a fresh perspective on this traditional spirit, showcasing the diversity and innovation within the world of tequila.

 

Experience the Difference

Whether your customers prefer the bright, fruity flavors of the Highlands or the earthy, smoky notes of the Lowlands, there's a tequila out there for you. Experiment with different regions, ages, and styles to discover your perfect pour. And remember, the best way to experience tequila is with good company, good food, and a deep appreciation for this spirit's rich heritage and captivating soul.