While no one is exactly giving up on beloved whiskey or gin, if you want to know what Americans are drinking, here’s the short answer: vodka.
The longer answer is that this isn’t a new trend. Vodka claims plenty of space on bar menus and liquor store shelves, and has for some time. This is a continuing trajectory: According to the Distilled Spirits Council of the U.S. (DISCUS), vodka was the top selling sprits category in 2022, totaling $7.2 billion in sales. Despite the tough economy, consumers continued to enjoy premium spirits and fine cocktails in 2022. So, whether you opt for small-batch bottlings or well-known brands, vodka sales still are going strong.
Cocktails remain the primary way vodka is consumed. In addition to the classics, bartenders look to vodka’s neutrality to help spotlight other flavors. For example, at the recent opening of a swanky bar in NYC, the Tomato cocktail has been one of the stars of the menu. Compared to the classic Bloody Mary, which mixes vodka with the robust flavors of tomato juice and spices, the Tomato cocktail infuses heirloom tomatoes into the vodka, for a much more delicate effect.
The point of all this is: The variety of vodka is endless and you should drink whichever one suits your palate, however you like. Just know that you’re not alone in the enjoyment of this omnipresent spirit.
