When I decided to get into the business of CBD and develop the B GREAT brand, I made it my mission to deliver products that were completely transparent, from the ingredients listed on the product label to the manufacturing practices that set us apart from the rest. With so many CBD companies out there making hugely exaggerated claims about what their products could do, I knew consumers craved a product they could trust. To understand why I founded the B GREAT brand, I’d like to share my own personal journey and the values on which the B GREAT mission was born.
How I Discovered My Passion for CBD
When my elderly father was terminally ill, I started researching the benefits of cannabis for easing pain. That research helped me learn about the benefits of CBD, or cannabidiol, the non-psychoactive compound found in hemp. There was a lot of impressive research on the benefits of CBD in helping with inflammation as well as stress and anxiety. I also loved that it was a natural compound, not synthetically made. The more I learned, the more I felt like CBD was something I needed to be a part of. CBD was the only product that seemed to relieve my father’s discomfort and I was so grateful to have found it. I knew then that there was something special here.
The B GREAT Idea Is Born
Prior to founding B GREAT, I was the CEO of an organization where companies presented investment opportunities. I saw a few CBD company presentations during that time, and it occurred to me that none of the companies were appealing to an active “CBD-curious” consumer who wanted to get the most out of their health but might be a bit skeptical about CBD. I decided to fill the gap and start a CBD company based on transparency and the highest-quality hemp. There are so many CBD brands on the market and it can be confusing for consumers which company to trust. I wanted B GREAT held to the highest standards possible so that consumers can truly trust that the products are effective and safe.
What Makes B GREAT Different
Many CBD brands promoting the idea of going back to nature. While that is a message I believe in, I wanted our messaging to be for people who are juggling working and families and busy lives, and want to optimize their health and feel their best as they manage their day. Our consumers want answers to their compelling questions.
Instead of making exaggerated claims about what our products can do, at B GREAT we opt for complete transparency. On our website, consumers can see the exact elements in every B GREAT product they purchase. As for our five-star standard, we offer the following guarantees for every product:
Produced from the highest quality 100% full-spectrum hemp
All our products are non-GMO
Every product is third-party tested to ensure accuracy of ingredients
Our products are made in immaculate FDA-registered facilities
All our hemp is grown in the USA and our products are produced here
What It’s Like to Be a Woman in the Cannabis Industry
I’ve spent my career as the chief marketing officer and chief executive officer for many big brands — and oftentimes I’ve been the only woman decision-maker in the room. This experience has taught me to be attentive to all consumers and consider issues from a 360-degree view. This is so valuable in the cannabis industry today, where the CBD space is unregulated at the moment and a bit like the Wild West. While many of the big CBD brands are founded by men, there are so many new female founders of CBD brands, and I couldn’t be more thrilled. The more women in the cannabis business, the better. One thing we are particularly proud of is that B GREAT is nationally certified as a women-owned business by the Women’s Business Enterprise National Council (WBENC).
How I Use B GREAT Products
I hold the highest expectations for all products I use, and I believe those high standards are what all consumers deserve. I use all B GREAT products myself to figure out what works and where we still have opportunities to grow. I have no qualms admitting that I think all of our products are fantastic, but I do have a few favorites. I use the Relax Shots every night before I go to bed, and I’m always floored by how effective they are. My other favorite at the moment is our Antioxidant Cream — my skin has never looked more hydrated and youthful.
B GREAT products help me feel my best and if I can deliver that feeling to others, I know we can all be great. What’s better than that?
Barbara Goodstein is the founder and CEO of B GREAT. She lives in New York City with her family, and is a tireless change agent and leader.
