Since 2017, SGWS has had a major strategic plank in the Multicultural Center of Excellence providing expansive solutions to drive cultural and lifestyle-relevant commerical strategies. 

The US multicultural population is 42% of the nation’s population and is driving the nation’s growth.

In January, the 2023 State of the Wine Industry Report was released by Silicon Valley Bank, a longtime analyst of the wine industry in the U.S. While the report was chock full of data, what stood out to many was that the greatest loss in consumption share is with young wine drinkers

SGWS represents over 230 diverse-owned brands and suppliers offering various initiatives aimed at increasing awareness, visibility, and commercial success.