McBride Sisters Wine Company today announced the national rollout of Sweet Red Frizzante under its culturally iconic Black Girl Magic Wines brand—an expressive, lightly effervescent red wine designed to deliver bold flavor, authentic representation, and everyday celebration.
Building on the success of the brand's Moscato Frizzante, which launched in late 2025 and earned a 90-point rating from The Tasting Panel, Sweet Red Frizzante introduces a vibrant new expression to the portfolio—adding sweetness, style, and unmistakable energy to the portfolio. What It Tastes Like
Sweet Red Frizzante opens with inviting aromas of red fruits and florals, including Rainier cherry, raspberry, strawberry, violets, and hibiscus. On the palate, fresh blackberry, rose petals, and dark chocolate-covered blueberries are lifted by gentle effervescence, delivering a balanced finish that is both indulgent and refreshing.
Created for the "New Majority" of Wine Drinkers
Women are the driving force of the U.S. wine category, and the industry's next wave of growth will be fueled by Black and Hispanic women as the legal-drinking-age population becomes increasingly multicultural (reference - Wine Market Council × EthniFacts Young & Multicultural Consumer Wine Study (2024)). "We believe the future of wine depends on creating what the New Majority deserves—flavor profiles they want, made with the quality and integrity they've never received from traditional wine companies," states Hilary Butler, Vice President - Marketing of McBride Sisters Wine Company. "Sweet Red Frizzante answers that gap by delivering flavor first, real quality, and true representation—wine that mirrors culture, identity, and modern celebration without compromise."
About Black Girl Magic® Wines
Black Girl Magic Wines is a premium wine brand created to celebrate culture, community, and excellence—delivering bold, expressive wines that reflect the lived experiences of today's wine drinkers. We set out to make exceptional wine for exceptional women. Women who are significant to culture and society, yet rarely seen and recognized. We want to make wine that celebrates her history and accomplishments. With Black Girl Magic Wines, we pay homage to our heritage, including the women in our family from Camden, Alabama - the heart of the agricultural “Black Belt” and Civil Rights movement in the United States. And we honor all Black women in our community, across the Diaspora and the world, who have graced culture and society with her soul, spirit and MAGIC for generations.With an ambition of this magnitude and significance, we are inspired by the original “Noble grapes”, that have been perfected over centuries to make the most majestic, rich and luscious varietals including Merlot, Cabernet Sauvignon, Riesling. Our collection of award-winning Black Girl Magic Wines are sourced from elite California vineyards, using the finest grapes, designed to serve magnificent BlackWomen and all of her celebratory moods and occasions. We stand against a culture that has undervalued and restricted Black women from taking a seat at the table. We seek to break away from the path, disrupt the status quo, and create a new and vibrant culture around wine, with her at its center.We empower our community to discover and enjoy high-quality wines that are as unique, fun and bold as they are. Our wines and experiences will never compromise your taste or needs. This is wine to celebrate. This is WINE LIKE YOU.
