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Red Wine

Bold or mellow? Young or aged? French? Australian? Californian? Finding the answers is what it’s all about.

About Red Wine

Red wine can only be made from black-skinned aka “red” grapes. The juice of all grapes is clear, so red wine gets its color after fermenting that juice in contact with its pigmented grape skins for several days. The thicker the skins, the darker the color, so a thin-skinned grape like Pinot Noir will typically create a paler wine than a thick-skinned grape like Cabernet Sauvignon.


In addition to pigment, grape skins impart tannin - another unique characteristic of red wines. Tannins are a natural compound that creates an astringent, drying sensation in red wines (think about drinking a strong pot of tea). More importantly, tannins give red wines their ability to age, and their ability to cut through the richness of red meat.  Lighter dishes, like fish, can also be paired with red wines, provided they have relatively low levels of tannin. As with pigment, the thickness of the skins themselves usually determines the level of tannin.

Lesser-Known Red Wine Regions

While best-selling regions like Napa and Bordeaux produce fantastic red wines, there are many other areas that are turning out stellar, lesser-known wines. Some of them are a few hours’ drive from Napa, while others are a plane-ride away in Europe and Argentina.

Here’s a little insight about some of the hottest grapes on the vine these days that will help maximize sales once they are on your lists and shelves. Many of them also provide consistent and great values.