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READY, SET, ROSÉ!

With spring and summer comes warm weather, beach days, and plenty of fun holidays like Cinco de Mayo and Mother’s Day – all great reasons to get together with friends and family. This season also calls for still and sparkling Rosé wines! This year consumers will be on the hunt for Rosés of all kinds: bottled, boxed, and canned, so get Ready, Set, Rosé!

The Rosé spike begins in May and consumer spending on Rosé peaks in June. On-premise accounts, consider adding Rosé varietals by the glass and by the bottle to your wine lists to feed your consumer’s appetite for pink. May through June 2020 the percent of wine purchased at retail in the $10-$19 price range increased by almost 30%. Off-premise accounts, ensure you have Rosés at multiple price points and differentiated wine regions – Provence is key. Build a display and give your customers a reason to stop and shop the Rosés.