If there’s any holiday where drinking can be considered the main event, St. Patrick’s Day is it. But just because your customers are looking to celebrate with a drink doesn’t mean you have to fall back on green beer and neon green Jell-O shots. This is your opportunity to show customers what you can do by making their cocktails with Irish whiskey.

Irish whiskey is having its moment. Thanks to a boom in distilling and an unquenchable thirst from abroad, the nectar of the Emerald Isle has become a staple of the modern cocktail movement. And it’s easy to see why. With a versatile flavor profile that ranges from light and fruity blends to rich single malts, Irish whiskey can work its magic in a variety of drinks.