June is packed with guest-driven occasions that deserve a special pour. From National Rosé Day (June 14), Father’s Day (June 15), National Martini Day, and Juneteenth (June 19) to the Summer Solstice (June 21), there’s no shortage of reasons to raise a glass.
Highlighting wine-forward spritzes, tequila-based cocktails, and premium martinis offers an easy way to tap into themed menus. Juneteenth also provides an opportunity to feature culturally inspired drinks made with Black-owned spirits and brands that resonate with your diverse audience.
Matchday Moments: The Summer of Soccer
With the Men’s Club World Cup and Concacaf Gold Cup lighting up screens across the country June 14 - July 13, soccer is creating a wave of communal energy—and it’s translating into real business for on-premise accounts.
According to recent insights, there are 83 million soccer fans within the US¹, bringing more guests into social spaces for key matches. These events bring larger groups, longer visits, and higher per-check opportunities. Help your team capitalize on matchdays with:
- Tequila-based cocktails like Palomas and margaritas (try Patrón)
- Frozen drinks made with rum, coconut, or mezcal (explore Bacardi’s options)
- Premium RTDs such as High Noon, On The Rocks, or BuzzBallz
- Beer-and-a-shot specials or “international flavor” pairings to reflect the teams on screen
Whether guests are watching with friends or stopping in pre-game, offering quick, shareable, and themed drinks helps tap into the moment—and keep guests ordering.
What Guests Are Asking For
Across the beverage industry, we’re seeing a notable rise in health-conscious behavior, especially from younger guests. Gen Z and Millennials continue to drive demand for better-for-you beverages.
- 30% of guests who drink alcohol also purchase non-alcoholic options²
- “Sober curious” events grew +92% in 2024, with 51% increase in attendance²
- Nearly 50% of consumers expect low- and no-ABV options to be listed on menus²
This means mocktails, functional ingredients, and lighter drinks are now menu essentials. Highlight no-proof cocktails made with Seedlip, Ritual Zero Proof, or Lyre’s, and consider kombucha blends or botanically infused tonics for a wellness-forward touch.
Seasonal Ideas Worth Serving
From bold twists to refreshing classics, this summer’s lineup includes things for heat lovers, floral refreshment and unexpected smoothness for warm-weather sipping:
- Spicy Blood Orange Margarita: A zesty upgrade to the classic, this margarita blends the tang of blood orange with a kick of jalapeño for a bold, summery pour.
- Passion Fruit Mojito: Bright and tropical, this twist on the mojito swaps lime for passion fruit to bring a vibrant, island-inspired flavor to your glass.
- Scotch and Coconut Water: Unexpectedly refreshing, this simple mix tones down smoky Scotch with hydrating coconut water for a smooth, minimalist serve.
- Cucumber Collins: Cool and clean, this Collins variation layers gin, cucumber, and citrus for a light, spa-like cocktail perfect for patio weather.
Summer Starts Now
With guests spending more time out, menus need to do more than deliver a drink—they need to create a moment. Whether you’re building around brunch, soccer, or celebration, SGWS has the portfolio, insights, and support to help make this your most successful summer yet.
¹Numerator Shopper Profile: Int’l Soccer Shopper n=1,340; 02/28/2025, ² SDM Insights - Mar 2025 The Monthly Sip Recap
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